Overview:

Journalism and Mass communication is an exclusive way of disseminating the information and messages to the masses through different mediums such as Newspaper, Radio, Television and Internet. While journalism deals with the process of how the news related content is being produced, Mass communication is the system of diffusing the messages to the population. As the industry grows older and wiser the need for young & dynamic communicators and journalists becomes infinite.

The School of Journalism and Mass communication at Noida International University aims at providing the students an opportunity to explore themselves in the profession. Its uniquely designed courses and exclusive pedagogy are perfectly blended with the varied areas as per the industry’s growing demand. The school promises to explore the core competencies of each student and would help to make them think rightly in their career ahead. Constantly exposing the students to the global media culture is what we strive at.

Key thrust Area:

• Regular interface with Industry Professionals and academic experts (Guest lectures and Industry visits)
• Hands on training on various media software like IN-design, Photoshop, Coral draw, Hindi typing, FCP etc. as per industry demand.
• Industry-driven curriculum and pedagogy (case studies, role plays, Theatre and dramatics, Literary, Digital Society, Camera Handling & Cinematography)
• Focus on applied and experiential learning
• Professional Development, Personality Development, Soft Skill Development &Communication skills is part of the curriculum
• Industry Projects, Placements and Internships
• International Immersion opportunities
• Choice Based Credit System (CBCS) with a basket of Elective and skill based Courses
• Scholarship available to meritorious students

Program Outcomes - BAJMC:

PO1: Students will acquire a functional knowledge of the underlying principles and recent emerging trends of the media industry.

PO2: Students will develop communication skills, appreciation for creativity, critical thinking, and analytical approach.

PO3: Students will be equipped to conceptualize, create, design, and strategies high-quality media content for print, TV, radio, films and various digital platforms like social media, mobile etc.

PO4: Students will appreciate and demonstrate the ability to produce reliable outcomes firmly founded on socially responsible framework, backed with decent knowledge of media ethics and law.

PO5: Develop logical and creative thinking for the solutions for business, journalism, advertising and promotion and E-learning.

PO6: Develop self-confidence and awareness of general issues prevailing in the society.

PO7: Develop an understanding of various media tools, techniques and software.

PROGRAM SPECIFIC OUTCOMES

At the end of the program students will be able to:
PSO1: Create research-driven communication campaigns that accomplish organizational goals.
PSO2: Reporting on stories in an accurate, detailed, balanced, professional and timely manner.

PSO3: Anchoring and analyzing news for Television, Digital and Radio Media.

PSO4: Apply production skills in preparation, creation and distribution of content for the designated news media/channels/platforms.

PSO5: Determine the validity of news sources and research techniques. Students will be able to interpret data.

PSO6: Apply computer and technical skills to handle production and research functions in journalism with capacity to change with volatile market.

PSO7: Strategies for personal and professional development.

Program Outcomes - MAJMC:

PO1: Students will acquire a functional knowledge of the underlying principles and recent emerging trends of the media industry.

PO2: Students will develop communication skills, appreciation for creativity, critical thinking, and analytical approach.

PO3: Students will be equipped to conceptualize, create, design, and strategies high-quality media content for print, TV, radio, films and various digital platforms like social media, mobile etc.

PO4: Demonstrate the ability to respond to design briefs through conceptual thinking, design work, media and other methods.

PO5: Develop logical and creative thinking for the solutions for business, journalism, advertising and promotion and E-learning.

PO6: Develop self-confidence and awareness of general issues prevailing in the society.

PO7: Develop a practical understanding of the underlying principles of Mass Communication and Journalism Industry.

Program Specific Outcomes

At the end of the Program students will be able to:

PSO 1. To demonstrate course related specific understanding in the field of communication and the meaning and purpose of communication at the individual, group, and societal level.

PSO 2. To evaluate and apply the objectivity and critical thinking for communicating to masses through a variety of mediums such as Films, Documentary Film Making, Television, Digital, Advertising, PR, Corporate Communication and Event Management, Print and constraining oneself within legal and moral limits.

PSO 3. After developing the critical and objective understanding, in 4th semester, the Program divides itself into three specializations and each student has to choose one of the specialization and has to submit prescribed projects, thus fulfilling specialization requirements and creating professionals.

PSO 4. To write compelling content that presents well-organised facts in professional language for News, Documentary, PSA and fictional story and writing dialogues and other sequences for Ads, serials and films.

PSO 5. Apply broadcast and entertainment management skills at the workplace.

PSO 6. Accumulating and sequencing thoughts from current event, surroundings, literature and history etc. to interpret and express the content for designated journalistic or film production.