BBA in Retail Operations (AEDP): Shaping the Future Leaders of India’s Booming Retail Industry
India’s retail market isn’t merely expanding — it’s evolving at light speed. From e-commerce hubs abuzz with activity to brick-and-mortar chains that are flourishing, the industry is projected to reach USD 2 trillion by 2032, and hence there’s a pressing need for professionals having an insight into the business of retail as well as the art of engaging customers.
At Noida International University (NIU), we’ve embraced this challenge head-on by launching the BBA in Retail Operations (Apprenticeship Embedded Degree Programme – AEDP), in collaboration with CRISP (Centre for Research in Schemes and Policies) and BOAT (Board of Apprenticeship and Training). This innovative program blends academic excellence with real-world work experience, ensuring that our graduates step out not just with a degree — but with industry-ready skills and hands-on exposure.
Why Retail Operations, Why Now?
Retail is India’s largest employment-generating industry covering sectors like:
- E-Commerce (Amazon, Flipkart, Myntra)
- Fashion & Lifestyle (H&M, Lifestyle, Pantaloons, Shoppers Stop)
- FMCG & Grocery (D-Mart, Big Bazaar, Reliance Retail)
- Electronics & Digital (Croma, Reliance Digital)
With technology revamping customer expectations and operations becoming increasingly more intricate, retail businesses are hunting for experts with the capability to oversee supply chains, decipher consumer trends, and provide outstanding consumer experiences — while keeping business profitability at the center of attention.
The NIU AEDP Advantage
The BBA in Retail Operations (AEDP) is not just a qualification — it’s an employment-integrated learning experience aimed at equipping you for the challenges of the new retail environment.
Key Highlights:
Work for top brands and receive real-time industry exposure prior to graduation
Earn money while you apprentice, reducing your financial burden and enhancing your CV.
Designed to align with Industry 4.0's changing requirements and the vision of vocational education under NEP 2020.
Discover how retail behemoths function inside out.
NIU engages in active partnerships with retail giants to align student capabilities with the requirement for hiring.
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How the Programme Works
During the first two years, students learn basic retail and management principles — topics such as merchandising, supply chain, customer relationship management, digital retailing, and store operations.
During the third year, the classroom shifts to the shop floor. Students do much of their learning working within leading retail organizations, putting into practice what they’ve learned and building confidence as professionals.
Where Our Students Train
Our robust industry connections guarantee that students don’t merely intern — they learn in spaces that inspire and challenge them. Our apprenticeship partners are:
E-commerce Leaders
Amazon, Flipkart, Myntra
Fashion & Lifestyle
Pantaloons, H&M, Lifestyle, Shoppers Stop
Electronics Majors
Croma, Reliance Digital
Retail Giants
Reliance Retail, D-Mart, Big Bazaar
Beyond Academics – The NIU Experience
Students also get to enjoy the advantage of being part of NIU’s School of Business Management:
- Access to Harvard Business Publishing course materials
- Case-based and experience-based learning methodologies
- Speaker series by industry experts and company visits
- Soft skills and personality development courses
- Networking opportunities via clubs and committees
This way, when students enter the workforce, they don’t just possess the technical acumen but the communication, leadership, and problem-solving skills as well to thrive.
Your Career Roadmap in Retail
BBA in Retail Operations (AEDP) graduates can pursue the following roles:
- Store Manager / Operations Manager
- Merchandising Executive
- Supply Chain & Logistics Coordinator
- Retail Business Analyst
- E-commerce Operations Executive
- Customer Experience Manager
Thanks to NIU’s emphasis on applied learning and placement assistance, numerous students get job offers from their apprenticeship companies even before graduation.
Why Choose NIU for Your Retail Management Degree?
NIU is unique in its cutting-edge program design, industry association, and student employability focus. The BBA in Retail Operations (AEDP) fills the gap between theory in the classroom and business reality — empowering students with the confidence, experience, and know-how to succeed in India’s most rapidly growing business segment.
If you’re passionate about business, have a flair for customer engagement, and want a career with endless growth opportunities, this is your ticket to the future of retail.
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Why Choose NIU?
Expert faculty with academic and industry experience.
Experiential learning through projects, internships, and collaborations.
Tailored curriculum addressing the dynamic needs of the industry.
Access to a diverse and vibrant campus community with state-of-the-art facilities.
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