The School of Business Management, Noida International University (NIU) had the esteemed opportunity to participate in the ASSOCHAM Branding & Marketing Conclave, held on 28th March 2025 at Hotel Le Méridien, New Delhi, organized by ASSOCHAM.
This insightful conclave brought together industry leaders, seasoned marketers, and AI experts to explore the transformative role of Artificial Intelligence in Marketing. The event shed light on how AI-driven automation, personalization, and data analytics are revolutionizing modern marketing strategies.
Key discussions focused on innovation, responsible AI adoption, and ethical considerations, offering a dynamic platform for knowledge-sharing among professionals and students alike.
The conclave was attended by MBA students from NIU, under the guidance of faculty coordinator Dr. Shadhana Sargam. It provided students with first-hand exposure to the evolving landscape of AI in marketing and valuable takeaways for their future careers.
The event successfully underscored how AI is making marketing more innovative, personalized, and data-driven. With advancements in AI-powered content creation, automation, and predictive analytics, marketing professionals are now better equipped to drive meaningful consumer engagement while upholding ethical standards.
