The Marketing Club of the School of Business Management at Noida International University conducted an exciting Pictionary activity for the B.Com First Year students. This interactive event aimed to engage students in a fun-filled yet educational experience that tested their knowledge of branding while promoting teamwork and creativity. The activity was designed to enhance brand recognition skills and provide a platform for students to develop their non-verbal communication abilities.
Objective
The primary objective of the Pictionary activity was to improve students’ understanding of brand elements such as logos and symbols, while fostering creativity and encouraging collaborative teamwork. The event also aimed to boost students’ ability to communicate ideas visually without relying on words, a key skill in marketing.
Description of the Activity
In the Pictionary activity, four teams were formed, each consisting of five members. Students were given the names of well-known brands and tasked with drawing a representation of the brand, such as its logo, symbol, or any visual cue related to the brand, on a whiteboard. The challenge was to communicate the brand identity without speaking, allowing only drawings as clues. Team members had to guess the brand based on these drawings, and the team with the most correct guesses was declared the winner. The competition was fierce, and after multiple rounds, Team B emerged victorious, having made the maximum correct guesses.
Learning Outcomes
The Pictionary activity proved to be an effective exercise in enhancing students’ understanding of branding and marketing concepts. It helped them develop stronger brand awareness by recognizing key visual elements associated with popular brands. Additionally, the activity sharpened their creativity, as they had to think quickly and translate abstract brand ideas into clear visual representations. The teamwork aspect of the game fostered collaboration and problem-solving under pressure, helping students bond and work effectively as a unit. Overall, the students gained valuable insights into how non-verbal communication plays a critical role in marketing, particularly in visual branding and identity.
Conclusion
The Pictionary activity organized by the Marketing Club was a resounding success, providing an enjoyable and educational experience for the B.Com First Year students. Through active participation, the students not only enhanced their marketing skills but also built stronger team dynamics. The event also underscored the importance of visual elements in brand identity, leaving the participants with a greater appreciation for the impact of logos and symbols in the world of marketing.
