About

Dr. Prince Kumar is an Associate Professor specializing in Marketing, IT and Analytics, with over 11.5 years of experience spanning academia and industry. He holds a Ph.D. in Marketing Management from DCR University of Science & Technology, alongside MBA, B.Tech, PGDLL, PGDYO, from government universities, a certification from IIM Bangalore and JRF(13) NET(12).

He has taught more than 20 courses since 2015, such as Business Analytics, Big Data, Marketing, IT, and Research Methodology. His research expertise includes consumer behaviour, digital marketing, and omnichannel marketing. There were over 15 publications, 9 presentations in ABDC, Scopus, Refereed journals and conferences at national and international levels.

Dr. Kumar is skilled in software such as SPSS, Excel, Mendeley,Python, Power BI and Scrivener. His experience cuts across academia and industry partnerships. He practices yoga meditation and incorporates holistic learning in his teaching. Previously, He has worked with various institutions such as Govt., Galgotias University and other diverse institutes impacting education and research in business, technology, and analytics.