“MOU signing & Documentary Filmmaking: Capturing Reality with Creativity,” led by Ms. Madhureeta Anand, founder of EKAA Films (a prominent production house), and PHREE (a dedicated NGO) on 28.08.2024.
The School of Journalism and Mass Communication has organized a workshop on “Documentary Filmmaking: Capturing Reality with Creativity,” led by Ms. Madhureeta Anand, a distinguished filmmaker, media personality, and social activist on 28.08.2024, . The workshop provided students with hands-on experience and deepened their understanding of the documentary filmmaking process, further underscoring the university’s commitment to offering practical, industry-relevant education. The workshop was a collaborative effort between NIU, EKAA Films (a prominent production house), and PHREE (a dedicated NGO), and was designed to bridge the gap between academic learning and real-world Ms. Anand is known for her compelling and socially conscious films shared her extensive knowledge and experience with the students, inspiring them to explore the art of storytelling through the lens of a camera.
During the workshop, students actively participated in various activities that allowed them to engage with the different stages of documentary filmmaking—from ideation and scripting to shooting and editing. Ms. Anand emphasized the importance of capturing reality with authenticity while also infusing creativity to make the narratives compelling. The students were particularly encouraged to develop stories that highlight social issues, in line with the values upheld by both EKAA Films and PHREE.
MOU
On 28.08.2024, Noida International University (NIU) signed a Memorandum of Understanding (MOU) with EKKA Films (Production house) and PHREE (NGO), marking the beginning of a decisive collaboration aimed at bridging academic and industry together. The MOU was signed in a formal ceremony held at NIU’s campus, in the presence of Ms. Madhureeta Anand, Founder and Prof. (Dr.) Uma Bhardwaj, Vice Chancellor of Noida International University.
This partnership focuses on providing NIU students with hands-on industry experience through internships, workshops, and film projects. EKKA Films (Production house) and PHREE (NGO) will also collaborate with the university on film and commercial projects, content development, and guest lectures, enriching the educational experience for students in the fields of mass communication and media studies.