The Marketing Club of the School of Business Management organized an engaging activity titled “Caffeine Chronicles”: Crafting Coffee Pamphlets for Bcom (Hons) 2nd year students. This initiative challenged students to step into the shoes of marketing professionals, focusing on the launch of a new coffee shop. Participants were tasked with creating a comprehensive pamphlet designed to attract customers and build brand awareness. This hands-on experience aimed to enhance their understanding of marketing principles and their ability to apply these concepts in a real-world scenario, fostering innovation and strategic thinking.
The Caffeine Chronicles Activity was a resounding success, providing a valuable learning experience for all participants. The projects demonstrated a high level of creativity and strategic thinking.
