Email: abhijeetpanigrahy3108@gmail.com, abhijeet.panigrahy@niu.edu.in

Biography

Dr. Abhijeet Panigrahy is an Assistant Professor at Noida International University. He brings a multidimensional perspective to his academic endeavors, combining a foundational background in mechanical engineering with advanced expertise in human resources and marketing management. He earned his Ph.D. in Tourism and Marketing Management from VIT Business School, Vellore Institute of Technology.

Dr. Panigrahy has a strong academic and administrative track record, having previously served as an Assistant Professor Junior at VIT Business School and an Assistant Professor at the Bhubaneshwar Institute of Management. In these roles, he successfully managed BBA and MBA coursework, guided student capstone projects, and actively handled NAAC and AACSB accreditation tasks. Prior to transitioning into academia, he gained valuable industry experience as a Mechanical Site Engineer at GAIL India Limited.

Educational Background

• Ph.D. in Tourism and Marketing Management: VIT Business School, Vellore Institute of Technology (2025).
• MBA in HR and Marketing: G L Bajaj Institute of Management (2021).
• B.Tech. in Mechanical Engineering: National Institute of Science and Technology (2016).

Research Interests & Expertise

Dr. Panigrahy's research primarily focuses on the intersection of digital technology, consumer behavior, and tourism. He specializes in applying advanced analytical frameworks, including hybrid SEM-ANN-NCA approaches, to understand how ethical attitudes, altruism, and subjective norms influence tourist behaviors on social media platforms. He is highly proficient in quantitative analysis using tools such as Excel, R, Python, SmartPLS, and SPSS, alongside expertise in linear regression models, time series forecasting, and machine learning algorithms.

Selected Publications & Patents

Patents:

• Indian Patent: System and Method for Analyzing Tourist Information Sharing Behavior on Social Media Using Hybrid SEM-ANN-NCA Approach (Published January 2026).
• UK Design Patent: Machine Learning Enabled Smart Educational Computer Terminal for Biomedical Education (Published March 2026).

Notable Publications:

• Panigrahy, A., & Verma, A. (2025). Tourist experiences: a systematic literature review of computer vision technologies in smart destination visits. Journal of Tourism Futures.
• Panigrahy, A., & Verma, A. (2024). 15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review. Multidisciplinary Reviews.
• Sharma, R.K., Shrivastava, M.K., Kumar, P., Bhatia, N., & Panigrahy, A. (2026). The Role of Marketing in Shaping Public Policy and Institutional Environment towards the Circular Economy. International Insurance Law Review.
• Panigrahy, A. & Verma, A. (2025). Bane or Boon?: Metaverse for the Tourism Sector. In Redefining Tourism With AI and the Metaverse, IGI Global Scientific Publishing.

Awards & Honors

• APJ Abdul Kalam Award for publishing an article in a reputed journal (2025).
• Best Design Layout Award for project work at GAIL India Limited (2018).