About

Keerthi Jain K specialized in data science, machine learning and AI applications in education, marketing, and green intellectual capital. His research utilizes advanced modeling techniques, such as Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN), to investigate the impact of technology on management, environmental sustainability, and educational innovation. Notable studies include research on AI in education, green intellectual capital, and SME innovation in India, with publications in prestigious journals like Education and Information Technologies (Q1) and the International Journal of Learning and Intellectual Capital (Q2), along with other research articles in reputed Scopus-indexed journals.

Keerthi’s industry experience includes roles in business development and digital loans with Fullerton India and Byju’s, where he drove revenue growth through Ed-tech solutions. Recognized with awards such as the Raman Research Award and the IET-Chennai Trend Setter Award, Keerthi holds a Ph.D. in Marketing and Technology Management (Thesis submitted at Vellore Institute of Technology, Vellore, India), a PG Diploma in Data Science, an MBA, and a B.Tech in Electrical and Electronics Engineering. Proficient in programming languages (C, C++, R, Python) and data tools (Excel, Power BI, Tableau, MySQL, SPSS), he brings expertise in statistical analysis and machine learning, contributing fluently in English, Hindi, Tamil, and Kannada.