Prof. (Dr.) Praveen Kumar Tomar holds a Ph.D. in Management and brings over 21 years of rich experience in both corporate and academic sectors. With deep expertise in Marketing Management, Consumer Behaviour, Retailing, Integrated Marketing Communication, and Strategic Management, he has worked across diverse consumer contexts—from rural markets to advanced areas like neuromarketing. He began his career in the corporate world before moving into academics and has been associated with premier institutions. Dr. Tomar has published more than 10 research papers, focusing primarily on consumer-brand relationships across varied domains.