Dr. Guru Basava Aradhya S. Head & Professor, School of Business Management

Dr. Guru Basava Aradhya S. is a distinguished academic leader and researcher with over 19 years of progressive experience in higher education, administration, and policy implementation. Currently serving as the Head and Professor at the School of Business Management, Noida International University, he is dedicated to establishing the institution as a premier destination for transformative business education. Academic Leadership & Expertise Throughout his career, Dr. Aradhya has held senior leadership roles, including Director, Principal, and Head of Department. He possesses a proven track record in securing prestigious national and international accreditations such as NAAC, NBA, AACSB, and AICTE. An expert in curriculum innovation, he has successfully revamped MBA and PGDM syllabi across various autonomous institutions to align with global industry standards. Research & Scholarly Contributions Dr. Aradhya is a prolific researcher with numerous publications in high-impact journals indexed in Scopus, ABDC, and Web of Science. His scholarly work spans: Patents: Holds multiple Indian and UK patents in fields such as AI-enhanced fraud detection, HR-centric AI models, and secure CRM terminals. Publications: Authored textbooks on Human Resources Metrics and Analytics and Strategic Management, along with over 15 book chapters published by IGI Global. Mentorship: A recognized PhD guide across several universities, having successfully produced 5 PhDs and 2 MPhil scholars. Global Engagement & Industry Integration Dr. Aradhya excels in bridging the gap between academic theory and practice through Internationalization and MoUs with foreign universities and industry bodies like AIMA, BMA, and PHDCII. He has organized global-scale events, including TEDx, international conferences, and Management Development Programs (MDPs).Beyond academia, he is a trained classical singer and holds a PhD in Management specializing in Insurance products.