Rakesh Kumar Beuria currently serves as an Assistant Professor at Noida International University. Prior to this appointment, he held the position of Research Associate at the Indian Institute of Management (IIM) Sambalpur. He is in the final stages of his doctoral program at the National Institute of Technology (NIT) Silchar, having successfully completed his pre-thesis seminar and deposited his thesis in 2025. His final viva voce is anticipated in 2026.

His academic trajectory is marked by significant research contributions, including serving as a Research Assistant for multiple ICSSR-sponsored major research projects at both NIT Silchar and NIT Jamshedpur. Furthermore, he has contributed to the academic environment at the Indian Institute of Management (IIM) Indore as an Academic Associate.

Academic Background:

PhD in Management: National Institute of Technology (NIT), Silchar

Master of Business Administration (MBA): Specialisation in Marketing and Operations National Institute of Technology (NIT), Rourkela.

Tech in Mechanical Engineering: KIIT Deemed to be University, Bhubaneswar.

Master in CAD/CAM: Central Tool Room & Training Centre (CTTC), Bhubaneswar

Diploma in Mechanical Engineering: State Council for Technical Education & Vocational Training (SCTE & VT), Odisha.

Matriculation: Board of Secondary Education, Odisha.

Professional Experience:

Assistant Professor: Noida International University.

Research Associate: Indian Institute of Management (IIM) Sambalpur.

Research Assistant: Executed major research projects funded by ICSSR at NIT Silchar and NIT Jamshedpur.

Academic Associate: Indian Institute of Management (IIM) Indore.

Research & Scholarly Activities

International Conferences:

Presented "From Excess to Essentials: Unravelling the Impact of Minimalism on Sustainable Consumer Behaviour" at the 9th PAN IIM World Management Conference, IIM Sambalpur (2024).

Presented "Green Apparel Unveiled: A Bibliometric and Network Analysis" at the SUSCON X conference, IIM Shillong (2023).

Presented "Sustainable Fashion Adoption" at the 16th Doctoral Thesis Conference, ICFAI University, Hyderabad (2024).

Faculty Development & Workshops:

Completed FDP on "Case Teaching and Writing (In Finance and Financial Management)" organized by NIT Warangal.

Completed FDP on "Business Analytics - Concepts & Applications" organized by the University of Hyderabad.

Completed FDP on "Industry 4.0" organized by NIT Tiruchirappalli.

Attended the AICTE-ATAL Sponsored FDP on Entrepreneurship and Start-up Opportunities at Mizoram University.

Participated in the Social Entrepreneurship Conclave 3.0 at XLRI Jamshedpur.

Academic Coordination:

Student MDP Co-Ordinator for "From Vision to Victory," funded by the Ministry of MSME.

Student Program Coordinator for "Circular and Sustainable Multi Business Model Innovation," funded by GIAN at IIT Hyderabad.

Skills & Interests:

Technical Proficiency: Advanced expertise in analytical tools including R-Studio, SmartPLS, SPSS, Power BI, Tableau, VOSviewer, Biblioshiny, and Jamovi.

Research & Teaching Interests: Core competencies in Marketing Management, Digital Marketing, Consumer Behaviour, Sustainable Marketing, and Strategic Management.

Scholarly Publications: Published in the Research Journal of Textile and Apparel (Scopus Q2). Several manuscripts are currently under communication with high-impact ABDC Scopus Q1-indexed journals.